There comes a time in every small business journey where you will need to sit down and gain some clarity on your brand. But what is a brand and how do you create one? Does it mean investing in a logo? Creating a business plan? Crafting a tag line?

Being able to define your brand purpose is one of the most important aspects of your business - especially if you’re looking to grow a brand that is not only successful, but future proof - infused with intention and built upon a strong foundation.