How to prep the photography for your website redesign
Photography plays a super important role in any website, setting the tone, and communicating your unique brand’s personality. Whether you’re prepping for a photoshoot or selecting images from your existing library, having the right visuals will help create a cohesive, professional online presence.
To ensure everything runs smoothly, it’s important to have your photography finalised before our project start date. This allows us to seamlessly integrate your visuals into the site, keeping everything on track and aligned with your brand vision.
How many photos do I need to supply?
When planning your photography for a website, it’s important to consider how many images you’ll need to effectively communicate your brand and services. For a 5-page website, which typically includes pages like Home, About, Services, Portfolio, and Contact, a minimum of 15-25 images is recommended. This ensures there’s enough variety to keep each page visually engaging, with key shots on your homepage, a few portraits for the About page, and a selection of relevant images for services or portfolio pages.
For a 10-page website, which may include additional pages such as Blog, Case Studies, FAQ, or a Shop, a minimum of 30-45 images works well. This allows for a broader range of images to represent your content across various sections, giving you the flexibility to update headers or highlight different projects or offerings.
It’s always best to have more images than you think you’ll need. Having extra shots gives you the ability to swap out images during the design process, and ensures that your website remains visually fresh, with a variety of options to work with across pages and updates.
Here’s some advice on how to make sure your photography is curated perfectly for our upcoming project:
1. Curate a variety of shots
It’s essential to have a versatile library of both landscape and portrait images. Landscape shots are perfect for wide sections like homepage banners, while portrait images work well in more focused areas, such as product displays or testimonial sections. Having a mix of these will give us the flexibility to place your visuals across the site, ensuring everything feels fresh and engaging.
2. Choose the right portrait for your about page
A strong portrait is key for your About page, where visitors connect with your story. We recommend capturing both close-up shots (for a more personal, welcoming feel) and distant shots (to show your workspace or creative environment). This will give us options to communicate not only who you are but also what your brand stands for.
3. Capture your brand’s aesthetic and vibe
Your photography should speak to your brand’s overall style and vibe. Incorporate aesthetic shots that represent your brand—these could be styled images of your workspace, tools, or even abstract, mood-setting photos. These types of images help us convey your brand’s unique personality throughout the site.
4. Include action and behind-the-scenes moments
Showcasing behind-the-scenes moments or capturing action shots of you at work can make your brand feel more relatable and authentic. These could include moments of you interacting with clients, working on a project, or any hands-on elements of your business. It’s a great way to add some personality and give visitors a peek into your day-to-day process.
5. Pay attention to backgrounds
Make sure your backgrounds are clean and aligned with your brand’s aesthetic. Neutral or uncluttered backdrops work well if you want to keep the focus on the subject, while textured or location-based backgrounds can add more context and personality. Consistency here helps keep the overall design polished and professional.
SHOT LIST EXAMPLES
When planning photography for your website, it’s important to think about how your visuals will help communicate the full picture of your brand. A thoughtful variety of images will not only showcase your work but also evoke the feeling and personality behind your business. Here are a few key shots we feel make great websites and serve your brand, helping you build a genuine connection with your audience.
SCROLL FOR EXAMPLES
Self portraits in movement
Candid moments of joy and focus
In addition to staged portraits, capture yourself in motion—walking through your workspace, reaching for materials, or even stepping outside for inspiration. These images feel alive, helping your website convey energy and flow.
Website Use
Great for homepage banners, sections introducing your philosophy, or any part of the site where you need visual breaks with personality.
Examples
Walking past a table filled with design tools or flowers, with your hands brushing over materials, hinting at your deep connection to your craft.
Reaching for a favourite tool or book with graceful ease, showing the organic flow of your daily process and the tactile relationship you have with your work.
Gently rolling up a yoga mat after a quiet solo practice, reflecting the mindful movement that defines your approach to teaching.
Flicking through pages of your sketchbook or notes while walking through your space, capturing the flow of creativity that fuels your next idea.
The hands that create
Websites thrive on storytelling, and one of the most engaging stories is watching a creator lost in their craft. These are the moments when you’re completely absorbed in your work, often when no one is watching. The moments where the creative spark is felt but not loudly expressed. These images, spread across your site, add layers of authenticity and personal connection. These images show the intimacy and thoughtfulness of your process.
Website Use
Perfect for “About” pages or “Services” sections where you want to show the human side of your business.
Examples
Sketching design ideas on a piece of paper, head bent down as you lose yourself in the flow of bringing an idea to life, with soft light highlighting the thoughtful expression on your face.
Meditating before a solo yoga session, eyes closed, breathing deeply, centring yourself before the work begins. This moment of mindfulness shows the thoughtfulness you bring into your teaching.
Working on a detailed section of a project—whether it’s adjusting a floral stem, carefully placing design samples, or laying out a yoga sequence—with absolute focus and precision, allowing your passion to be expressed through every movement.
Raw, human interactions
Let your audience get up close and personal with your craft. Close-up shots of your hands working—whether arranging blooms, adjusting textures, or lighting a candle—can powerfully convey the artistry and care behind your work. These shots highlight the detail and beauty in your process, even when you’re alone.
Website Use:
Ideal for portfolio sections, product pages, or detail-heavy “Process” pages where you want to illustrate the hands-on work that goes into your business.
Examples:
Pinning a fabric to a design board, showing the moment where concept becomes reality. The precision in your hands speaks to the care and consideration in every detail of the design process.
Hands gently rolling up a yoga mat, the fabric catching the soft light as you finish a peaceful session. The slow, deliberate movement conveys a sense of closure, reflection, and care for the tools that support your practice.
The space that holds you
Authentic portraits in your element
There’s magic in genuine human connection—whether you’re discussing ideas with a client or simply enjoying a quiet laugh with a colleague. These moments aren’t staged; they’re felt. The smiles, the eye contact, the exchange of ideas—these images show the depth of relationships you build through your work.
Website Use:
These authentic connection shots are perfect for “About” or “Services” pages where you want to highlight your collaborative nature. They can also work beautifully in testimonials or case studies, illustrating the relationships you’ve built with clients or partners. These images breathe life into your brand, showing that the connections you form are just as important as the work itself.
Examples:
Laughing over a cup of coffee with a client, captured in a warm, candid moment of shared joy. The relaxed atmosphere shows that working with you is not just about business but about building meaningful, trusting relationships.
Offering gentle hands-on support during a pose, guiding a student with calm focus and care, showing how you help others find their centre in a compassionate, engaged way. This image highlights the nurturing relationship you build with your students, focusing on growth and support.
Pausing during a quiet moment with a client, a calm expression and comfortable posture, showing that connection doesn’t always need words—it’s about being present and truly understanding the needs of the person you’re working with.
Storytelling through process
Your workspace is an extension of who you are—it holds the energy of everything you create. Instead of perfectly styled shots, capture your space as it naturally exists, with personal touches, lived-in moments, and traces of your work. These images reflect the authentic heart of your environment, not as a showroom, but as a place where ideas and creations come to life.
Website Use:
Use on the homepage or “About” page to introduce yourself and your creative environment, giving visitors a peek into where your magic happens.
Examples:
A workbench covered in florals, ribbon, and scissors, moments after finishing an arrangement. The little remnants of your process—loose petals, a half-used spool of ribbon—reflect the craftsmanship and artistry in every piece you make.
Personal notes or hand-drawn sequences on a nearby desk, reflecting the thoughtful preparation that goes into planning each yoga session. The imperfect, hand-written elements show the authentic care you put into your teaching.
A mood board covered in cutouts, fabric swatches, and sketches, pinned up against the wall with personal items like postcards or photographs scattered nearby. This shot conveys the inspiration behind your work and the personal connections that fuel it.
This isn’t about looking polished or posed—it’s about capturing you as you naturally exist in your space. Whether it’s a soft smile as you observe your work or a focused expression as you explain your process, these portraits should feel deeply personal, reflecting your unique energy and presence.
Website Use:
These personal portraits are ideal for the “About” page, to introduce yourself in a warm and approachable way.
Examples:
A quiet, reflective moment in your workspace, seated at a desk or standing by a window, gazing thoughtfully at a work in progress. Your relaxed posture and soft expression invite viewers to see the reflective side of your creative process, showing the calm focus that guides your work.
Standing in the middle of your workspace, hands resting on the edge of a workbench or table, with a relaxed but purposeful posture. Your environment naturally surrounds you, making the portrait feel deeply connected to the space where your ideas come to life.
A candid portrait while you share a moment of laughter or conversation, either with a colleague or simply in a moment of personal joy. This relaxed shot conveys warmth and approachability, letting visitors see you as someone who is not only dedicated but full of genuine human connection.
Your audience doesn’t just want to see the final product—they want to understand the story behind it. Document your process as it unfolds, with images that feel like small, intimate glimpses into your world. These process-driven shots capture the vulnerability and care behind your creations, showing the messy, beautiful journey from idea to reality.
Website Use:
Perfect for “Process” or “How It’s Made” sections to show your method, or as storytelling elements on your portfolio pages.
Examples:
Sketches and concept drawings spread across a table, with tools and materials scattered around. The loose, imperfect nature of the scene reflects the organic beginnings of an idea, giving viewers a peek into the early stages of your creative process.
Thoughtfully preparing for a class or workshop, with a notebook full of notes, and poses drawn out. The care taken in crafting an experience for students is evident, showing how deeply you engage with your practice.
Interior design samples—fabrics, colour palettes, and sketches—arranged chaotically on a desk, reflecting the exploration that happens before decisions are made. The beauty is in the layers of possibility.
A creative workspace mid-project, with unfinished sketches, a half-filled journal, or tools laid out in the middle of use. The environment feels alive with possibility, a reflection of the energy that drives the creative process.
Emotion in the details
The smallest details often hold the deepest emotion. Whether it’s the way a ribbon ties around a bouquet, the texture of a fabric draped over a chair, or the quiet glow of a candle during yoga practice, these images capture the essence of your brand through subtle, artistic moments. They help clients feel your care and intentionality, creating a quiet, powerful connection.
Website Use:
Use these as supporting imagery throughout your site to add mood and depth, or as section dividers to keep the visual flow dynamic.
Examples:
Handwritten notes or sketches tacked to a mood board, capturing the evolving ideas behind your next project.
A yoga mat softly lit by morning light, with neatly placed props — a blanket, strap, and block, inviting serenity and stillness before a solo practice.
Vintage shears resting on a pile of freshly cut greenery, offering a glimpse of the tools and textures that are central to your floral practice.
Reflective rituals of your day
Your day is likely filled with small rituals that ground you and bring clarity to your work. Capturing these moments can show the calm and thoughtfulness that underpins your creative process. It’s about showing the rhythm of your day, the intentional pauses you take to reflect, reset, and create.
Website Use:
Perfect for blog headers, reflective “About” sections, or Instagram-ready shots that resonate with your audience.
Examples:
Preparing your morning tea or coffee, gently pouring hot water over tea leaves or holding a warm mug in your hands. This simple act sets the tone for the day and reflects the quiet grounding that fuels your creative energy.
Arranging your workspace, carefully placing tools, materials, or favourite objects in a way that feels organised and inspiring. This mindful setup helps showcase the importance of environment in your creative flow.
Tidying up your workspace at the end of the day, with soft lighting and calm energy, signalling the close of a productive session. The ritual of putting things in order for the next day adds a sense of closure and preparation for the next round of creativity.
We place a huge importance on giving you confidence and control over your website’s visuals.
Your site images will be easy to update and refresh as your business evolves. This ensures you can maintain a fresh, on-brand look without hassle, allowing your photography to ebb and flow with your growth. As you evolve, your site can always reflect the current phase of your journey, keeping your visuals dynamic and aligned with your vision.