pilates studio

brand name

Helen Phelan Studio

Services

Brand Identity Design
Website Design

About

Helen Phelan Studio offers a body-neutral approach to Pilates, encouraging people to move with curiosity and care. The refreshed identity brings that philosophy into an expressive visual world, pairing handwritten lettering with literary influences and symbolic illustrations. Thoughtful, a little unexpected, and full of personality.

Brand Keywords

Expressive / Intuitive / Literary / Playful