The 'Learn More' CTA: Better Alternatives

Web Design
Written By Ember29 (Sophie)

When it comes to website copy, we can often forget about the smaller details. The headings and paragraphs on our site are rightly so, the main focus, but taking some time to create intentional and purposeful Calls To Action (CTA) can engage your audience and increase conversions. It’s easy to fall into the ‘learn more’ habit, using it as a go-to for every single CTA on your site - it can work, it does the job, but here are some alternatives that you might want to consider!

Learn More Alternatives

For a Newsletter Block

When it comes to the newsletter block, many of us opt for ‘subscribe’ or ‘sign up’. A great way to encourage your website visitors to join your newsletter is to make it feel more like a club or collective, because in reality, that’s what it is! Instead of an email every week or month, let your potential members know that it’s a community, somewhere to stay in touch and gain exclusive insights and information that may not be available publicly to just anyone. You can do this through your brand voice with phrases such as:

  • Get On The List

  • Stay In Touch

  • Join The Club

  • Loop Me In

  • Yes! Add Me!

for a Workshop/Course Booking

If you run a course or workshop and want your audience to book their spot, learn more is definitely not the best CTA for you. You want to encourage your potential students to feel excited and motivated with a sense of positive urgency, they need to book their place and access this wonderfully useful information as soon as possible. Here are some CTA’s that do just that:

  • Secure My Spot

  • Get Access Now

  • Reserve Your Spot

  • Register Today

  • Get Started Today

for Taking The Next Step

Whether the next step is getting in touch or booking a consult call, learn more might not be the best way to encourage potential clients to move forward on your site. Here are a few alternatives that feel positive and express the excitement that the client should feel when making this first step in their personal/business life.

  • I’m Ready

  • Let’s Do This

  • Let’s Chat!

  • Talk To Me

  • Show Me How

  • Start The Ball Rolling

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Ember29 (Sophie)
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